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Are you up-to-date?
May 15th, 2012The business landscape is constantly shifting, and with the rapid progression of digital, it’s become a requirement that you look at your marketing and multi-channel strategy in a whole new way, every year. Are you up-to-date with the trends of 2012?
The Fear Index (Robert Harris)
May 15th, 2012THE COMPANY OF THE FUTURE WILL HAVE NO PAPER THE COMPANY OF THE FUTURE WILL CARRY NO INVENTORY THE COMPANY OF THE FUTURE WILL BE ENTIRELY DIGITAL THE COMPANY OF THE FUTURE HAS ARRIVED
In CERN in the nineties we had a Cray X-MP/48 supercomputer which cost fifteen million dollars and delivered half the power a Microsoft Xbox now gives you for two hundred bucks.
We aim to be a company that not only makes money out of the digital age; we want to be digital. That means we try to be as frictionless as possible, with zero inventory.’
If the money had been in the form of bars of gold or suitcases of cash, they might perhaps have been more careful. But this was not really money in the physical sense at all, merely strings and sequences of glowing green symbols, no more substantial than protoplasm.
another Englishwoman in her mid-thirties married to a hedge-fund manager. (Geneva had started to teem with them, Gabrielle had noticed: economic migrants from London, fleeing the UK’s new fifty per cent tax rate. All they seemed to talk about was how hard it was to find decent schools.)
To quote Bill Clinton – not necessarily a fount of wisdom in all circumstances, I grant you, but right in this one – “normalcy is overrated: most normal people are assholes”.’
THE COMPANY OF THE FUTURE WILL HAVE NO WORKERS THE COMPANY OF THE FUTURE WILL HAVE NO MANAGERS THE COMPANY OF THE FUTURE WILL BE A DIGITAL ENTITY THE COMPANY OF THE FUTURE WILL BE ALIVE
Three MicroSites of the Week
May 13th, 2012This week we have three MicroSites we’d like to give the accolade to.
Massif Software
Embedded systems, real time networking infrastructure, mobile communications and HPC systems. Providing solutions compliant with the relevant coding standards, specifications and guidelines (e.g. MISRA, IEEE-1588, DO-178B)
AJD Carpentry
After learning to build custom homes in the mountains of California I boarded a plane to go explore the skiing in the French Alps. These are some of the projects that have financed my adventures.
The Guest House Chamonix
Skiing and living in the Chamonix Valley over three decades is an experience that has to be shared.
Our Guest House and Ski Lodge in Vallorcine is situated at the high end of the Chamonix Valley and is open all year round for you to enjoy.
How you wish to stay is up to you…
Welcome to the Guest House… A Natural Choice
How to embed a spotify playlist player on your website
May 6th, 2012
How to embed a spotify playlist player on your website
Did you know you can embed a spotify playlist into your website just like you can a youtube video? It’s easy. Here’s How. First find or create the playlist you want to embed in spotify. Then select copy embed HTML. Now go to your site and paste in the iframe code. And look at the cool player you’ve just made. It actually controls spotify from your web page. Cool huh? And it even works beutifully on the iphone/ipad etc. Nice one, Spotify
From: listingslab
length: 00:52
jQuery and jQuery UI. What are they?
May 4th, 2012
What is jQuery exactly?
jQuery is free, open source software.
It is a cross-browser JavaScript library designed to simplify the client-side scripting of HTML. It was released in January 2006 at BarCamp NYC by John Resig. Used by over 55% of the 10,000 most visited websites, jQuery is the most popular JavaScript library in use today.
And jQuery UI?
jQuery UI is an open source library of interface components — interactions, full-featured widgets, and animation effects — based on the stellar jQuery javascript library . Each component is built according to jQuery’s event-driven architecture (find something, manipulate it) and is themeable, making it easy for developers of any skill level to integrate and extend into their own code.
Getting Started with screen capture
April 22nd, 2012
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demoing software is easy if you can show people what you’re doing on the screen. For that you need screen capture. and a bit of finesse. We’re using ishowu, which is a great bit of software. All we need now is a bit of finess
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Now alpha testing Spoonfeed
April 12th, 2012You can get involved, it’s totally free and anonymous. You don’t need to give your email address, simply give it a go.
If you’d like to provide feedback, you would be most welcome to do so.
SitePro: Use WordPress for Super SEO – No Technical Skills Needed
Did you know, if you don’t use WordPress, your competition may have a tremendous advantage over you to attract your ideal customers and clients to them? I know, right! The good news is that if you use WordPress, the tables could be turned in your favor and their clients could be finding you.
You’re probably thinking “How the heck does that work? How much difference could a blogging platform make?” Well, a lot actually. WordPress was designed to be a search engine magnet. Google loves WordPress. When you use the SEO within WordPress properly, you should get a substantial amount of organic traffic.
Organic search results are listings on search engine pages that appear because of their relevance to the search terms typed into the Google, Bing, Yahoo, etc. search bar, as opposed to the paid advertisements. Organic traffic is the result of the link in those organic listings being “clicked on,” sending prospects to that site from the link in the listing.
Why is that significant? First and foremost, because it’s traffic you don’t have to pay for. Free is good! Also because it is targeted traffic. These are people who typed in an exact phrase relevant to your site. Basically, that means they are likely interested in what you do. That’s huge!
Because it’s so easy to learn and use WordPress with its search engine friendly design, WordPress has become the industry standard. From small business to huge conglomerates, WordPress is the “content management system” of choice. Whether you need a simple blog or an all-out website, WordPress fits the bill. Businesses like eBay, Yahoo, Ford, People Magazine, The Wall Street Journal, New York Times and Sony just to name a few use WordPress. So, if WordPress can handle their needs, it can certainly do anything you can throw at it.
Don’t be scared off by the big names either. The reason so many big companies have switched to WordPress is because of how easy and non-techy it is. Rather than employing huge costly departments of programmers and technical geeks, it just takes 1 or 2 people with a little WordPress training to get the job done! Amazing isn’t it? Let’s talk a little about WordPress SEO, shall we?
WordPress was developed to automatically “ping” or alert search engines to come take a look when you add new content. That’s a biggie! The trick is to optimize your site with the right keywords so when the spiders come a-crawlin’ they find content relevant to your site. That’s why it’s so important to choose your topics and keywords related to your niche. If you are all over the map with your topics, then the search engines will not work in your favor.
Here are a few easy SEO strategies to help you to get more organic traffic.
Use Google Keyword Tool External for keyword research. This is a free, easy-to-use tool that will tell you exactly how many people searched for your keywords in the past 30 days. Use your site’s main keywords in the URL if possible.
From your WordPress dashboard, go to “Settings, then “General Settings.” Put your main keywords in the “Site Title” bar. This is the first thing Google crawls when coming to your site. Right to left, so put them in order of importance. Just under the Site Title bar is the “Tagline” – put secondary keywords there. This is the second place Google crawls.
Install the “WordPress SEO” by Yoast plugin. This will help you to identify where you need to put your keywords in your blog posts. This plugin was designed to look at your post the way a search engine does and make sure all the key SEO components are there. I love this plugin.
Google can’t see images. Be sure to use your main keyword as the title of your image. This is just one more trick to get your keywords in there, creating more relevancy. You’ll do this when you are uploading your image to the media library. Always use the appropriate “category” and be sure to use your keywords in the “tags” as well.
It’s important not to “stuff” your articles with keywords. The search engines pick up on that and you lose credibility. Instead, sprinkle them in and use these strategies and you will soon be getting all kinds of targeted organic traffic.
Good SEO will get people to your site. It’s up to you to build the relationship that will convert them into clients and customers.
Google Sitemaps – The latest feature on all MicroSites
April 2nd, 2012
This feature uses a WordPress Google Sitemap Plugin to generate a special XML sitemap which will help search engines like Google, Bing, Yahoo and Ask.com to better index your MicroSite.
You can find Every Living Websites MicroSite automatically has it’s own unique sitemap, which looks similar to this. http://yourmicrositeaddress.com/sitemap.xml.
The sitemap URL is added to Google’s Websmaster Tools whenever a new MicroSite is created.
The search engines use sitemaps to make it easier for the crawlers to see the complete structure of your site and retrieve it more efficiently.
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